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Two years after Ultimate Fantasy XIV launched a pizza-eating emote to a stunning quantity of controversy, anybody can pop alongside to the MMO’s in-game store and purchase it for below a fiver.

Watch on YouTube


The Eat Pizza emote was initially supplied completely as a part of a promotion with US supply service Grubhub. The deal, launched just a few days after the Endwalker enlargement, invited gamers to make use of a promo code when ordering $15 or extra value of meals in return for the emote. Because the title suggests, Eat Pizza lets your character, uh, eat pizza.


The promotion shortly descended into chaos, with some gamers complaining that that they had acquired their code – regardless of spending a number of instances over the required quantity – whereas others took to websites like eBay to flog the codes that they had acquired for a whole bunch of {dollars}. (Thanks, PC Gamer.)


Even Grubhub themselves appeared to get caught up within the confusion, seemingly telling some gamers that the promotion was a lottery, whereas others had been informed it was first come, first served. (Whether or not or not provides of the digital emote had been restricted was yet one more element no one gave the impression to be clear on – the FF14 website implied that codes wouldn’t run out, whereas Grubhub apparently disagreed.)


Anyway, right here we’re two years after the pizza kerfuffle, and Sq. Enix have simply caught the emote on the Ultimate Fantasy XIV on-line retailer for $7/£4 – lower than half of what you wanted to spend with Grubhub to get it within the first place, should you had been fortunate.


Regardless of that, the reception amongst gamers appears to be largely optimistic, with even those that missed out on their code on the time or coughed up for some meals to get it taking its wider availability in good humour. The prevailing response appears to be requests for different cosmetics restricted to promotional occasions (such because the latest chicken-eating emote obtainable solely by way of KFC Japan) to equally come to the shop down the street.


Till that occurs, we gained’t know if it is a one-time make-good for this emote’s disastrous launch two years in the past. At the very least we’ll have the ability to eat pizza within the meantime.



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