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The UK is understood for a lot of issues—its weird love of monarchy, its militant soccer followers, its ever-increasing value of residing, and, after all, consuming tea. After I lived in England, consuming tea grew to become part of my character as effectively, a lot in order that I had a favourite (Twinings). However even I, an American who has extra understanding of British tradition than most, can not perceive for the lifetime of me who the fuck would wish to purchase Yorkshire Tea-branded PlayStation 5 and Xbox controllers that value £150.
The controllers, that are at present on sale on the official Yorkshire Tea retailer website, are designed by POPeART, an organization that, so far as I can inform, additionally sells NFTs. The design is supposed to reference the field during which Yorkshire Tea luggage come, with vibrant crimson on the DualSense touchpad and alongside the bottom-right a part of the Xbox Collection X/S controller. The bucolic British area seen on the field can also be emblazoned on them, full with a cute little sheep within the backside left.
However they’re, for some motive, greater than double the price of an ordinary controller for both console—£150 is about $190, whereas shopping for an everyday ol’ DualSense or Xbox gamepad within the land of tea and crumpets will run you about £60. And so they don’t include any particular goodies, both. Yorkshire Tea’s official X (previously Twitter) account acknowledged the value, saying:
Sorry they’re not cheaper! Consider it or not we’re not earning money on these. It’s a small run of a Popeart customized design which we initially contemplated simply making certainly one of as a advertising factor, after which thought: what if we truly make them that can be purchased?
As of the time of writing, each controllers nonetheless seem like in inventory, although they’re solely accessible within the UK. I do know that there’s a chasm of cultural variations between us and our former rulers, however I actually can not wrap my head round who would wish to spend a lot on these—particularly for the reason that designs seem like customized wraps and aren’t printed instantly on the pads.
Anyway, I’m off to go do the far more American factor: spend $150 on a routine healthcare go to.
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