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Kim Kardashian: Hollywood, the superstar’s hit cell Recreation from Glu Cellular, is shutting down in April, simply in need of its 10-year anniversary in June. Booting up the free-to-play cell Recreation now yields a discover asserting that in-app purchases have been turned off prematurely of Kim Kardashian: Hollywood’s April 8 shut-off date. A Glu Cellular consultant on the Kim Kardashian: Hollywood discussion board confirmed the Recreation’s been faraway from app shops, nevertheless it’s nonetheless playable till April 8 for individuals who have already got it downloaded.
Kim Kardashian advised TMZ that she’s “without end impressed” by the Kim Kardashian: Hollywood group. “I’m so grateful from the underside of my coronary heart to everybody who has beloved and performed Kim Kardashian: Hollywood prior to now 10 years. This journey has meant a lot to me however I’ve realized that it’s time to focus that vitality into different passions. I need to thank the Glu staff and the many individuals behind the scenes who’ve labored diligently on making it successful.”
Right here’s Glu Cellular’s assertion:
I’d prefer to take this chance to share some information with you all. We’ve made the choice to sundown Kim Kardashian: Hollywood — beginning as we speak, the Recreation will now not supply in-app purchases, and it’ll even be faraway from all app shops and can now not be accessible for obtain. Gamers who have already got the Recreation put in on their units can proceed to play Kim Kardashian: Hollywood and use any current in-Recreation digital foreign money till April 8, 2024. After April 8, 2024, the Recreation will change into inaccessible for all gamers.
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Kim Kardashian: Hollywood was launched as a free cell Recreation on June 24, 2014. Kardashian wasn’t essentially the star of the Recreation; the protagonist was a player-created character. Over the course of the Recreation, Kardashian would assist the participant’s character change into an A-list superstar, as they’d be beginning all the way in which down on the E-list (yikes!). The participant character might guide performing and modeling jobs, go on dates, and make public appearances. Trend and unlocking outfits performed an enormous half within the Recreation, too. Like different free-to-play video games, Kim Kardashian: Hollywood had its personal in-Recreation foreign money, Okay-Stars, which had been used to purchase garments and equipment, in addition to pace up wait instances between actions. Mainly, it was a Recreation about Kardashian turning into your mentor in a campy, informal Recreation that performed off the attract of fame and drama.
Former Glu Cellular CEO Niccolo De Masi advised the Wall Avenue Journal in 2014 that Kardashian was fairly concerned in improvement and authorised all the garments within the Recreation. “She and I in all probability exchanged three emails a day and chat weekly. She’s authorised each merchandise of clothes [used in the Game], we focus on options, we focus on occasions, updates, etcetera,” De Masi stated. “She’s reviewed all of the [production] milestones, from alpha to beta, ultimate gold grasp. It was one thing she caught on fairly rapidly — the ability of her model and social following would in all probability be a extremely good match with this sort of Recreation.”
Picture: Glu Cellular
Initially, some critics balked on the concept of a Kim Kardashian online game. However Kim Kardashian: Hollywood grew to become a smash hit in 2014, the place it introduced in $1.6 million in income in 5 days. It rapidly topped cell Recreation charts, and as of 2016, it reportedly had made $156 million in gross sales — and it continued to usher in hundreds of thousands within the years that adopted. To place that in context, its earnings in a single quarter in 2014 totaled the earnings for greater than 10 Glu Cellular video games mixed.
Certain, Kim Kardashian: Hollywood wasn’t revolutionary with regard to its gameplay mannequin, nevertheless it was a type of wildly profitable video games that centered — and was marketed in the direction of — girls. Kim Kardashian: Hollywood wasn’t the primary Recreation to faucet into the feminine marketplace for video video games, however its success introduced that market to the forefront of the dialog, letting gamers tackle a unique function than the white male protagonist typical to well-liked video video games of the 2010s. Kim Kardashian: Hollywood made Polygon’s record of video games that outlined the previous decade: “Extra importantly, it paved the way in which for an entire style of video games that didn’t exist for straightforward consumption earlier than this decade,” wrote leisure reporter Petrana Radulovic. Past that, it was only a satisfying cell Recreation.
That’s why Kim Kardashian: Hollywood has maintained a devoted participant base for all these years, a gaggle that foresaw the shutdown in late 2023 when Glu Cellular didn’t announce a brand new season. Heck, a day earlier than the announcement, a participant began a petition to revive the Recreation. The Kim Kardashian: Hollywood Reddit web page is bereft, and it is sensible: It is a Recreation that folks have performed and invested in for a decade. There are nonetheless a number of months left earlier than the Recreation formally shuts down — so loads of time to plan an outfit to put on to the Recreation’s funeral, like some gamers are already doing.
Glu Cellular tried the Kim Kardashian: Hollywood method with a bunch of different celebrities, together with Kardashian siblings Kendall and Kylie Jenner, Gordon Ramsay, Britney Spears, and Taylor Swift. (Taylor Swift’s Recreation, The Swift Life, shut down in 2019.) Polygon has reached out to Digital Arts, which acquired Glu Cellular in 2021 to capitalize on its cell Recreation success, for extra info.
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